Purpose is our Business

We build organisations that move Africa forward.

On Purpose Group is a purpose-driven holding company operating across communications, technology, youth empowerment, and mobility — with a vision to span sectors and continents.

Explore Our Brands Our Story
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4+
Portfolio Brands
L1
B-BBEE Status
∞
Africa's Potential
02 · Our Story

Born from Purpose

"I want to be part of determining what people think and talk about, and to use my exposure to impact the people, especially the youth."

On Purpose Group was founded on an intriguing combination of youthful ambition and wise prudence. Stepping straight out of high school, Obakeng Ngidi already had a career in broadcasting — but wanted more than just to be at the tail end of information dissemination.

Our love for people and our high value of purpose-orientation have led us to helping individuals, organisations and brands pursue purpose in the marketplace. Nothing is more fulfilling than being part of a story whose success is inside-out.

Obakeng Ngidi — Founding Chair & Group CEO

Obakeng Ngidi

Founding Chair & Group CEO

04 · What We Stand For

Core Values

01
Integrity

Every decision is measured against the standard of what is right, not merely what is profitable. We do not engage in any business that harms our stakeholders.

02
Collaboration

The ultimate expression of creativity is in the coming together of ideas to form a bigger idea — across platforms, industries, and people.

03
People

We believe in the potential of Africa, and exist to maximise her potential as well as that of her people. People are not a resource — they are our reason.

04
Diligence

Excellence is the result of hard work with attention to detail. We do not cut corners; we refine our approach until the work speaks for itself.

06 · Our Portfolio

Our Brands

Four distinct companies, one unifying purpose. Each brand amplifies Africa's potential in its own lane.

Communications & Technology
Cornstarch Communications & Technology
"Fluid approach. Solid execution."

A communications and technology firm that exists to develop ideas that develop people — providing the highest level of strategic, integrated marketing, and brand communications services.

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Vehicle Rental & Mobility
Vontage Car Rentals
"Drive your purpose."

A youth-led, black-owned vehicle rental company at the intersection of ambition and access — delivering a premium rental experience without the premium attitude.

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Youth Empowerment
The By Force Movement
"Unleashing potential."

Established in 2009 as an annual leadership and entrepreneurship development camp, impacting hundreds of young lives through events, skills development, and training.

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Digital & Technology
MK Teck
"No digital footprint, no footprint at all."

MK Teck empowers businesses of all sizes to exist — and beyond that, thrive — with highly competent support. From web development to full digital platforms, we bring it to life.

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Our Vision

A Global Footprint

Conducting business in various purpose-oriented companies, in various sectors, in various countries around the world — driven by the belief that Africa's potential is limitless.

03 · Direction

Building Organisations

Our mission is to build organisations through consulting and entrepreneurship, thereby facilitating development and helping others to do the same — creating a multiplier effect of impact across the continent.

Our Mission

Building Organisations

To build organisations through consulting and entrepreneurship, thereby facilitating development — creating a multiplier effect of impact across the continent.

Equity & Transformation

On Purpose Group is proud to be a fully compliant, transformation-aligned business committed to creating an inclusive economy. We are not just compliant — we are passionate about the change we represent.

✓ Level 1 B-BBEE
⊕ Equal Opportunity
◎ Africa-First
⟡ Youth Employment
07 · Get In Touch

Let's pursue purpose together.

Whether you're a brand, business, or individual looking to align your work with purpose — we'd love to hear from you.

✉
info@onpurposegroup.co.za
🌐
www.onpurposegroup.co.za
📸
@onpurposegroup_
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On Purpose Group of Companies